The Kinks - Dedicated Follower of Fashion




Way back in the times of flares, long hippy-styled hair and platform boots there was a band called The Kinks who sang about a gentleman from London town who explored the boutiques for the ‘latest fads and trends’. They called him a ‘dedicated follower of fashion’ and the song was symbolic of an era where a man’s appearance was becoming more important. The year was 1973 and until this time, in the UK anyway, fashion was very much a female pursuit and the men folk were happy for their wives and girlfriends to take control of what they would wear.

Sure this might still be true for some guys today (the likes of whom probably will not be reading this), but thankfully the last 40 years has seen a slow but steady revolution of mainstream fashion for men. More to the point, more than ever men are not afraid to say they like clothes, they like to go shopping, they want to look and smell good and they do read about what’s en mode. The old-fashioned way of thinking has been replaced with a metropolitan, cosmopolitan, modern man who does not think he’s compromising his masculinity just because he likes clothes.

Guy’s talk doesn’t just revolve around football and women you know. Admit it chaps, you have a good old fashion gossip too. ‘Did you see what he was wearing?’, ‘I like his boots, I wonder where he got them from’…You know what, it’s OK. Just like it’s OK to have a skin care routine, to look after your hands and to adopt your own sense of style. If it’s acceptable for James Bond, then it’s OK for you, right? Look at Daniel Craig in Skyfall. The man can do no wrong. Apart being the essence of ‘cool’, he looks good whether it’s in a pair of skimpy swim shorts or a tuxedo. Men notice these things too. Sure some might be coveting his Aston Martin but men have exactly the same sense of self as women and throughout London as well as the rest of the world there are examples of today’s ‘dedicated followers of fashion’.

Here are a few for your perusal and if you feel like emulating their style… go for it:

David Beckham – Some say that his Spice Girl wife Victoria is the woman behind this handsome man who has never been afraid to push the fashion boundaries. Nonsense, David Beckham dresses for himself and he ALWAYS looks good;



Daniel Craig – the aforementioned Mr Bond always steps out looking his best, especially when he’s on the red carpet promoting his new film;



Jay Z – his sense of style is worlds apart from the previous two guys, but he knows how to don a hoodie and denims;



George Clooney – he rocks the ‘older gent’ look with dapper suits and classic cuts. Getting older doesn’t mean a thing;


Ryan Gosling – the American actor has received a lot of praise for ditching his old print t-shirts and grubby combats in favour of a more styled approach to fashion. If he can do it, so can you;



Robert Pattinson - is about to become much more fashion orientated now he’s the new face for French fashion house Dior;



Justin Bieber – one for the younger guys out there. Bieber has become synonymous with fashion for younger men and his recent two-year deal with the Adidas NEO range proves he’s into it;



Will-I-Am – the Black Eye Peas singer’s fashion sense isn’t to everyone’s taste but he’s not afraid to push the boundaries and really think outside of the box. He oozes eccentricity too;



Johnny Depp – he’s perfected the grunge look without compromising his sex appeal and is considered to be one of the best looking guys on the planet.



So, for those of you who may still be shying away from the fashion frontier, fear not because if it’s good enough for the great and the good of the celebrity world then it’s good enough for the everyday man. Remember that style and grooming is part of life for men who like to dress to impress, whether it’s emulating the London look, coping the alternative styles of your favorite celebrities or being inspired by the latest catwalk trends.

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